Which Super Bowl Advertiser Is Generating The Most Twitter Buzz? [VISUALIZATION]
The Super Bowl is one of the most prestigious – and expensive – advertising opportunities available to brands. Last year, 46 minutes of ads were shown during the FOX telecast, and some $1.72 billion has been spent by advertisers on the Super Bowl in the past 10 years
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%>Which Super Bowl Advertiser Is Generating The Most Twitter Buzz? [VISUALIZATION]
25 Things You Could Buy With a Super Bowl Ad Budget
A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 million . Can you imagine what you as a marketer could do for your company if you had that kind of budget? If you can't even fathom what you'd do with a marketing budget that big (and just think, this is just one of many campaigns they're running this year!), we've come up with some ideas for how you can better spend that chunk of change
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%>25 Things You Could Buy With a Super Bowl Ad Budget
How to Distinguish Between PPC Pros and PPC Posers
Hiring a paid search manager is easy. Hiring a great paid search manager is not.
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%>How to Distinguish Between PPC Pros and PPC Posers
10 Twitter Users Now Have More Than 10 Million Followers
Selena Gomez has became the tenth and latest Twitter user to reach 10 million followers, passing the total yesterday. Gomez joins joins Lady Gaga , Justin Bieber, President Barack Obama , Katy Perry, Kim Kardashian , Britney Spears , Shakira, Rihanna and Taylor Swift as the tenth human, eighth woman and sixth female musical artist to become a member of Twitter’s 10 million club
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%>10 Twitter Users Now Have More Than 10 Million Followers
What Marketers Everywhere Can Learn From P&G’s 1,600-Person Layoff
Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion . CEO Robert McDonald said he can't keep increasing his ad budget even if sales continue to increase because of the prevalence of "more efficient" expenditures like Facebook and Google. This statement seems to imply that P&G has been seeing dramatically increased sales due to its immense ad spend, but the truth is really that the company's marketing spending is up 24% over the past two years, despite only a 9% sales increase in its 2012 Q1 earnings and a 6% sales increase over those same two years
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%>What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
5 Google+ Tricks to Dominate Google Search Results
There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. As a result, there are many ways that using Google+ can help boost your regular performance in Google's organic search results as well as help you generate more traffic from people doing searches on the topics you already rank for
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%>5 Google+ Tricks to Dominate Google Search Results
Fetching Friday – Resources Mashup & Timescapes
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com.
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%>Fetching Friday – Resources Mashup & Timescapes
9 Questions You Need to Ask When Developing Buyer Personas
Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. But once you sit down to craft your personas, you may find yourself staring blankly at a white screen for some time, wondering where on earth you're supposed to begin.
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%>9 Questions You Need to Ask When Developing Buyer Personas
7 Terrific Ways to Use Social Media for Instant Feedback
Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives quickly. Social media gives you the ability to get the kind of quick feedback inbound marketers require to stay agile
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%>7 Terrific Ways to Use Social Media for Instant Feedback
How to Split-Test Your Facebook Ads to Maximize Conversions
It’s tough to nail down a successful Facebook advertising strategy unless you do some testing. However, testing Facebook ads, with all their nuances and constant updates, might seem scary. In this post, we'll walk you through the basics and functions of Facebook ad split-testing
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%>How to Split-Test Your Facebook Ads to Maximize Conversions