Justin Bieber Vs. Lady Gaga Vs. Katy Perry: Who’s Most Influential On Twitter? [STATS]
They’re the Twitter heavyweights, the tweet elite, the upper echelon of tweeps society.
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%>Justin Bieber Vs. Lady Gaga Vs. Katy Perry: Who’s Most Influential On Twitter? [STATS]
25 Things You Could Buy With a Super Bowl Ad Budget
A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 million . Can you imagine what you as a marketer could do for your company if you had that kind of budget? If you can't even fathom what you'd do with a marketing budget that big (and just think, this is just one of many campaigns they're running this year!), we've come up with some ideas for how you can better spend that chunk of change
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%>25 Things You Could Buy With a Super Bowl Ad Budget
Brandwatch buzzing for Super Bowl XLVI Twitter hype
You got worms Want to know how well brands are performing with their Super Bowl advertising campaigns? Probably not; that sounds a bit dull after all
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%>Brandwatch buzzing for Super Bowl XLVI Twitter hype
How to Tackle Your 5 Toughest Email Marketing Challenges
Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges . In this blog post, we will focus on the top five challenges and suggest some ideas through which you can address these issues
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%>How to Tackle Your 5 Toughest Email Marketing Challenges
10 Twitter Users Now Have More Than 10 Million Followers
Selena Gomez has became the tenth and latest Twitter user to reach 10 million followers, passing the total yesterday. Gomez joins joins Lady Gaga , Justin Bieber, President Barack Obama , Katy Perry, Kim Kardashian , Britney Spears , Shakira, Rihanna and Taylor Swift as the tenth human, eighth woman and sixth female musical artist to become a member of Twitter’s 10 million club
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%>10 Twitter Users Now Have More Than 10 Million Followers
What Marketers Everywhere Can Learn From P&G’s 1,600-Person Layoff
Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion . CEO Robert McDonald said he can't keep increasing his ad budget even if sales continue to increase because of the prevalence of "more efficient" expenditures like Facebook and Google. This statement seems to imply that P&G has been seeing dramatically increased sales due to its immense ad spend, but the truth is really that the company's marketing spending is up 24% over the past two years, despite only a 9% sales increase in its 2012 Q1 earnings and a 6% sales increase over those same two years
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%>What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
The Ultimate Guide to Mastering Pinterest for Marketing
Over the past few months, you may have heard some chatter about a brand new social network called Pinterest . Not surprising.
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%>The Ultimate Guide to Mastering Pinterest for Marketing
31 Fluffy Buzzwords Marketers Overuse and Abuse
Let's be honest—marketers have quite the repetitive vocabulary , and we tend to get in the habit of using the same words obsessively around like-minded people. To the outside world, we could be repeating the phrase "meat-and-potatoes, meat-and-potatoes" over and over, and it wouldn't make a difference. So to optimize our communication's effectiveness, let's strategize more efficient messaging to change the perception around marketers' conversations and engagement
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%>31 Fluffy Buzzwords Marketers Overuse and Abuse
10 Clever Ways Your Email Signature Can Support Your Marketing
You know that you're a true email marketer if every single one of your emails includes a call-to-action . And I'm not talking about email marketing blasts here.
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%>10 Clever Ways Your Email Signature Can Support Your Marketing
8 Creative Social Media Tactics to Conquer Local Competitors
Local businesses can learn a lot from the social media marketing strategies of large, national, or international businesses.
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%>8 Creative Social Media Tactics to Conquer Local Competitors